Abstract: As the breeding technology of moving sea cucumber from north to south breakthrough, Fujian sea cucumber development momentum was swift and violent, but the sea cucumber products in Fujian market mostly belonged to the traditional rough-wrought products, product form was single, technological content and added value were relatively low. No clear quality standards made the sea cucumber product value cannot be realized and hampered sustained and sound development of sea cucumber industry According to the present Fujian sea cucumber breeding, this paper processed and analyzed the current situation of the development of industry, including the lack of brand consciousness and sea cucumber products processing technology. Based on what had been said above, specific measures for promoting the development of Fujian sea cucumber industry were reviewed, including integrating sea cucumber industry, focusing on industry development orientation, increasing industrial added value and digging deep cultural connotation and extension.